A product designer & user researcher based in London, UK with over 20 years of experience working with companies you know & love.
Having worked in e-commerce for over 10 years back-to-back with two of the fastest-growing travel companies across all industries in the UK, I have a solid grasp of user-centred design, planning and conducting user research, user testing, A/B testing, rapid prototyping, heuristic analysis, usability, and accessibility best practices.
My primary objective is to drive commercial success, considering every project and design as a powerful business tool that plays a pivotal role in achieving that goal.
